{"id":98936,"date":"2010-02-02T00:00:00","date_gmt":"2010-02-02T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/agencias-de-viaje-online-situacion-y-perspectivas-en-el-comercio-electronico-espanol\/"},"modified":"2010-02-02T00:00:00","modified_gmt":"2010-02-02T00:00:00","slug":"agencias-de-viaje-online-situacion-y-perspectivas-en-el-comercio-electronico-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/agencias-de-viaje-online-situacion-y-perspectivas-en-el-comercio-electronico-espanol\/","title":{"rendered":"Agencias de viaje online: situaci\u00f3n y perspectivas en el comercio electr\u00f3nico espa\u00f1ol."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Pablo Garrido Pintado <\/strong><\/h2>\n<p>La presente tesis doctoral tiene como principal objetivo el an\u00e1lisis del sector de agencias de viaje online en espa\u00f1a. Comienza abordando el an\u00e1lisis del estado de la cuesti\u00f3n donde se profundiza en el fen\u00f3meno global de la sociedad de la informaci\u00f3n , el medio internet y el desarrollo del comercio electr\u00f3nico. Se ofrece un repaso del fen\u00f3meno tur\u00edstico, los elementos que en \u00e9l intervienen, sus interacciones con el mundo digital as\u00ed como un an\u00e1lisis de los rasgos definitorios del usuario que empl ea internet como herramienta de b\u00fasqueda, selecci\u00f3n y adquisici\u00f3n de servicios tur\u00edsticos. El dise\u00f1o metodol\u00f3gico se plantea bajo una doble vertiente. Por un lado, la creaci\u00f3n de un modelo de an\u00e1lisis cuantitativo de an\u00e1lisis de sedes web de viajes c uyo objetivo es formular, a partir de ciertos puntos de an\u00e1lisis, relaciones v\u00e1lidas que puedan aplicarse a empresas de viaje que operan en la red. Por otra parte, la aplicaci\u00f3n de una encuesta mediante el procedimiento del cuestionario con el objeto  de ofrecer una radiograf\u00eda del internauta experto espa\u00f1ol que adquiere sus viajes a trav\u00e9s de la web. Los resultados muestran que las agencias de viaje online aprueban en la mayor\u00eda de puntos sometidos a an\u00e1lisis, destacando en aspectos tales como s eguridad, facilidad de compra y variedad de servicios que ofertan. El internauta experto espa\u00f1ol hace un uso intensivo de los portales de venta de viaje.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Agencias de viaje online: situaci\u00f3n y perspectivas en el comercio electr\u00f3nico espa\u00f1ol.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Agencias de viaje online: situaci\u00f3n y perspectivas en el comercio electr\u00f3nico espa\u00f1ol. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Pablo Garrido Pintado <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 02\/02\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garc\u00eda Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda teresa Garc\u00eda nieto <\/li>\n<li>Alberto Pena rodr\u00edguez (vocal)<\/li>\n<li>Carlos Guerrero ser\u00f3n (vocal)<\/li>\n<li>Juan  salvador Victoria mas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pablo Garrido Pintado La presente tesis doctoral tiene como principal objetivo el an\u00e1lisis del sector de agencias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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