{"id":99228,"date":"2018-03-11T10:20:17","date_gmt":"2018-03-11T10:20:17","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-cultuta-corporativa-como-fuente-de-ventaja-competitiva-en-la-empresa-el-caso-de-los-bancos-cajas-y-cooperativas-de-credito-espanolas\/"},"modified":"2018-03-11T10:20:17","modified_gmt":"2018-03-11T10:20:17","slug":"la-cultuta-corporativa-como-fuente-de-ventaja-competitiva-en-la-empresa-el-caso-de-los-bancos-cajas-y-cooperativas-de-credito-espanolas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sector-de-finanzas-y-seguros\/la-cultuta-corporativa-como-fuente-de-ventaja-competitiva-en-la-empresa-el-caso-de-los-bancos-cajas-y-cooperativas-de-credito-espanolas\/","title":{"rendered":"La cultuta corporativa como fuente de ventaja competitiva en la empresa. el caso de los bancos, cajas y cooperativas de credito espa\u00f1olas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Javier Garcia Martin <\/strong><\/h2>\n<p>T\u00edtulo de la tesis: la cultuta corporativa como fuente de ventaja competitiva en la empresa. El caso de los bancos, cajas y cooperativas de cr\u00e9dito espa\u00f1olas resumen: la utilizaci\u00f3n de la imagen corporativa sirve para crear una estrategia competitiva en el sector bancario. Por este motivo, la misi\u00f3n del trabajo consiste en analizar, dentro del actual proceso de globalizaci\u00f3n y crisis internacional, el desarrollo de la cultura corporativa u organizacional en bancos, cajas y cooperativas de cr\u00e9dito espa\u00f1olas como ventaja competitiva de dichas entidades; para lo cual se considerar\u00e1n los siguientes interrogantes de investigaci\u00f3n: 1. -\u00c2\u00bfen qu\u00e9 medida el desarrollo de la cultura corporativa representa una ventaja competitiva en bancos, cajas y cooperativas de cr\u00e9dito espa\u00f1olas?. 2. -\u00c2\u00bfcu\u00e1l es la calidad de la internacionalizaci\u00f3n de dichas entidades en tanto la cultura corporativa como ventaja competitiva?3.-\u00c2\u00bfqu\u00e9 conceptos de cultura corporativa y ventaja competitiva son asumidos en bancos, cajas y cooperativas de cr\u00e9dito espa\u00f1olas, y c\u00f3mo se aplican u operacionalizan en la pr\u00e1ctica organizacional a corto, mediano y largo plazo?. Como conclusi\u00f3n final al trabajo, se puede afrmar con seguridad la confirmaci\u00f3n de la hip\u00f3tesis inicial seg\u00fan la cual:1) la cultura corporativa representa una ventaja competitiva dentro de una entidad bancaria. 2) los beneficios de la misma son de naturaleza distinta y dependen de las acciones que se realicen a corto, mediano o largo plazo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La cultuta corporativa como fuente de ventaja competitiva en la empresa. el caso de los bancos, cajas y cooperativas de credito espa\u00f1olas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La cultuta corporativa como fuente de ventaja competitiva en la empresa. el caso de los bancos, cajas y cooperativas de credito espa\u00f1olas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Javier Garcia Martin <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Rey juan carlos<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 17\/02\/2010<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Del Pilar Laguna Sanchez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luis tomas Diez de castro <\/li>\n<li>Jos\u00e9 Mar\u00eda Cubillo pinilla (vocal)<\/li>\n<li>Jos\u00e9 Luis Sanchez-fernandez valderrama (vocal)<\/li>\n<li>Miguel Mart\u00edn d\u00e1vila (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Javier Garcia Martin T\u00edtulo de la tesis: la cultuta corporativa como fuente de ventaja competitiva en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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