{"id":9977,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1996\/01\/01\/new-age-y-nuevas-formas-de-organizacion-empresarial-el-caso-de-amway-co-y-las-culturas-del-multinivel\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"new-age-y-nuevas-formas-de-organizacion-empresarial-el-caso-de-amway-co-y-las-culturas-del-multinivel","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/new-age-y-nuevas-formas-de-organizacion-empresarial-el-caso-de-amway-co-y-las-culturas-del-multinivel\/","title":{"rendered":"New age y nuevas formas de organizacion empresarial: el caso de amway co. y las culturas del multinivel."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jordi Colobrans Delgado <\/strong><\/h2>\n<p>Como se disciplina a los hombres y mujeres en una sociedad democratica para que, trabajando para el capital, vivan una experiencia de libertad individual?, es posible resolver el antagonismo entre lo social y lo economico que ha estado caracterizando el proceso de desarrollo industrial de occidente?.En esta investigacion analizo un complejo caso de gestion empresarial en una multinacional de origen americano dedica a la venta directa que compite en el sector distribucion. Esta compa\u00f1ia, como otras que han estado iniciando sus actividades en los usa desde la ii guerra mundial, trantado de resolver este antagonismo instrumentalizando el concepto de cultura con el fin de incrementar la productividad de su fuerza de ventas, expandir su red de comerciales a traves del tejido social y asegurar la fidelidad del consumidor.  estas compa\u00f1ias plantean la cuestion de si la cultura, como sistema de significados que permiten interpretar la experiencia, puede ser empleada para incrementar la competitividad de las compa\u00f1ias. La respuesta es afirmativa. Sin embargo, el coste social que ello supone puede ser muy elevado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>New age y nuevas formas de organizacion empresarial: el caso de amway co. y las culturas del multinivel.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 New age y nuevas formas de organizacion empresarial: el caso de amway co. y las culturas del multinivel. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jordi Colobrans Delgado <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>J. Greenwood Davydd<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Salvador Carrasco Calvo <\/li>\n<li>Ricardo Sanmartin Arce (vocal)<\/li>\n<li>Josep Mar\u00eda Comelles Esteban (vocal)<\/li>\n<li>Javier Escalera Reyes (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jordi Colobrans Delgado Como se disciplina a los hombres y mujeres en una sociedad democratica para que, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[951,82,30877,1302,269,1496,4639],"tags":[33731,33733,33730,29162,6758,33732],"class_list":["post-9977","post","type-post","status-publish","format-standard","hentry","category-barcelona","category-ciencias-economicas","category-direccion-de-ventas","category-organizacion-y-gestion-de-empresas","category-sociologia","category-sociologia-del-trabajo","category-sociologia-industrial","tag-j-greenwood-davydd","tag-javier-escalera-reyes","tag-jordi-colobrans-delgado","tag-josep-maria-comelles-esteban","tag-ricardo-sanmartin-arce","tag-salvador-carrasco-calvo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/9977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=9977"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/9977\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=9977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=9977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=9977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}